One of the classics of business literature What the CEO Wants You to Know by bestselling author Ram Charan has been expanded and completely updated for today s business world Drawing on stories from his childhood helping with the family shoe store in India and on multinational companies including Amazon Apple Netflix and Starbucks Charan shows that every money making enterprise is the same at its core He demystifies the language of big business in clear simple terms and demonstrates with concrete examples of how leaders falter when they lose sight of even one of these basics This concise and engaging book will teach you how to cut through the complexity of any business and will get you thinking like a CEO in no time